On this episode of Dog Whistle Branding I conduct a coaching session with Katina Rouest, Co-Founder of American Force Coffee, A Veteran-Owned Coffee Company established in 2018, with the goal of promoting specialty grade cof…
I'm joined by Eric Bakey, An Army Veteran and a conversion copywriter who uses visuals and cartoons to communicate direct response marketing strategies.
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Bill Watkins and I discuss BHAG’s which stand for Big Hairy Audacious Goals. First coined by Jim Collins and Jerry Porras in their pivotal book, “Built to Last: Successful Habits of Visionary Companies,” A BHAG is a clear a…
Bill Watkins and I discuss Bold Beliefs, your company’s consciousness and the lens through which you view the world. They establish who you are and what you stand for.
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On Today’s episode I’m joined by fellow Marines Scott Patterson and Kristopher Floyd from Tumble, a veteran-owned tech start-up that’s bringing laundry day into the 21st century. Together, they created a new category of laun…
In today’s episode I am joined by Scott Mackes, Founder of the Strength Mugs and The Service Academy Business Mastermind, a worldwide community of military veterans who share resources, information, insight and professional …
In this episode we will be discussing the importance of identifying and engaging with your perfect customer, clients who pay a premium for your products and service, are a pleasure to work with, and send you a constant strea…
In this episode I discuss the importance of setting your commander's intent, your company's core purpose and core values, so that your team knows what winning looks like. Commander's Intent is the foundation of your brand's …
In this inaugural episode of Dog Whistle Branding, I introduce you to what it means to build a Dog Whistle Brand, and lays out the road ahead for the series. I'm fired up to finally pull the trigger on DWB, and look forward …
Welcome to Dog Whistle Branding, where we provide weekly TAC Planning on marketing and brand strategy for early and growth stage veteran owned-businesses, to keep you in the fight and not face down in a rice patty.
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