Episodes - Page 3 | Dog Whistle Branding

Dec. 14, 2022

A Veterans Guide To Category Design

On this episode of DWB, I dive into Category Design and why it needs to be an integral part of your brand strategy.

Nov. 23, 2022

Growing Wealth Through Multi-Family Real Estate Investments with John Reeves & Henry Russell, Founders of Russell Reeves Capital

Today, on DWB, I’m joined by John Reeves and Henry Russell, Founders of Russell Reeves Capital, a real estate investment firm that specializes in multi-family and apartment syndication, helping their investors create rapid wealth for financial freedom.

Nov. 16, 2022

FRAGO: Be A Sniper

Advice for maintaining focus in a world of constant uncertainty. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg

Nov. 9, 2022

The Things They Don’t Teach You in Business School with LeAnn Darland, Co-Founder of TALEA Beer Co.

You’re in for a treat today on DWB, as I sit down with LeAnn Darland, a fellow Naval Academy graduate and Co-Founder of TALEA Beer Company, a woman owned brewery & taproom in Williamsburg, Brooklyn. LeAnn started the company along with her Co-Founder, Tara Hankinson, after seeing a market opportuni…

Nov. 2, 2022

Investing In The Future of Pop Culture with Mario Mitchell, Co-Founder & General Partner at Mech Ventures

On this episode of Dog Whistle Branding, I sat down with Mario Mitchell, Co-Founder and Managing Partner of Mech Ventures, an early stage venture capital fund that invests in the future of pop culture.

Oct. 26, 2022

Fire Bullets, Then Cannonballs

I discuss Jim Collin’s concept of “Firing Bullets, Then Cannonballs”

Oct. 19, 2022

Getting the Best Bang For Your Buck When It Comes To Digital Marketing with Kristin McFarland, Founder of The Source Marketing Group

I first met Kristin in the Lions Pride back in either 2019 or 2020, and let me tell you, she’s a digital marketing ninja. Earlier this year, we had a chance to tag team at one our tactical advances, where each gave a talk on branding and marketing. Kriste

Oct. 5, 2022

How To Actually Market Your Business with Aaron Saari, CMO at OP2 Labs

In the following episode of DWB, I’m joined by Army Veteran & West Point Graduate, Aaron Saari, CMO at OP2 Labs which develops, manufactures and sells innovative nutritional supplements under two brand names; FrogFuel and ProT GOLD. OP2 Labs produces the

Sept. 28, 2022

Breaking Down How To Make a DTC Brand with Bryan Welfel, CEO of The Beard Club

For a while now on the show, I’ve been geeking about Direct To Consumer Brands, which is why I was so excited for this episode's guest, Bryan Welfel, CEO of The Beard Club,a DTC Brand that helps men look their best by providing high-quality grooming produ

Sept. 20, 2022

Getting the Right Message In Front of The Right Audience with Matt Handal, CMO at MCFA

Today on DWB, I’m joined by Matt Handal, CMO at MCFA, a Service-Disabled Veteran-Owned Small Business providing planning and strategy, program management and construction management services to a wide variety of project types for the DoD, as well as other federal, state, and local agencies. MCFA wa…

Sept. 14, 2022

How To Successfully Niche Down with Spencer Payne, Co-Founder and President of Brotallion

Today on DWB, I’m joined my boy Spencer Payne, Co-Founder and President of Brotallion, a veteran-owned business passionate about fostering aircrew presence and supporting the Army Aviation community. Spencer and his team produce branded apparel that auth

Sept. 7, 2022

Developing and Monetizing Deep & Transformational Expertise with Philip Morgan, Author of “The Positioning Manual for Indie Consultants: Find the strategic beachhead that will amplify your visibility, momentum, impact, and profit.”

Today on DWB, I’m joined by Specialization and Positioning expert, Philip Morgan. Phil is a master at his craft and helps entrepreneurs transform their businesses to expertise incubators for their Niche. We have a great discussion on the show about his methodologies and what it takes to develop and…

Aug. 31, 2022

Scaling an Executive Virtual Assistant Powered by Military Spouses and Veterans with Gabriella Bell, Founder of Organized Q

Today on DWB, Bill and I chop it up with my good friend and confidant, Gabriela Bell, Founder of Organized Q, a growing team of Military Spouses & Veterans dedicated to providing Quality Virtual Executive Assistant Services to Entrepreneurs, Solopreneurs, and Small Business Owners. I'm a huge fan o…

Aug. 24, 2022

Bootstrapping an Operations Management/Advisory Firm to Support Rapidly Growing CPG Brands with Katie Horgan, Founder of Bravo CPG

Today on DWB, I had a chance to sit down with a good friend of mine and Fellow Marine, turned entrepreneur, Kate Horgan, Founder of Bravo CPG, which provides outsourced operations and logistical support to rapidly growing CPG companies. Katie is a beast w

Aug. 17, 2022

“Your Perfect Customer May Not Be Who You Think They Are” with Chase Hobby, Co-Founder of VRB Labs

Today on DWB, I’m joined by Fellow Naval Academy Graduate and Veteran Entrepreneur, Mr. Chase Hobby, Co-Founder of VRB Labs, an Austin, TX based performance brand delivering effective natural solutions for stress, sleep, and pain, allowing its customers o

Aug. 10, 2022

Product Marketing Fundamentals for Venture-Backable Startups with Diego Rivas, Product Manager at Google and Advisor For Google For Startups

Today on DWB, I sat down with Diego Rivas, Product Manager at Google and Advisor with Google For Startups, which supports thriving, diverse, and inclusive startup communities around the world. I met Diego through Navy Veteran Carla Bond, Founder of UpSkil

Aug. 3, 2022

From Scaling A High Growth Consumer Brand To Building World Class Gyms-on-Wheels with Randy Hetrick, Founder of TRX & OutFit Training

I’m joined by Navy Veteran and Serial Entrepreneur, Randy Hetrick, Founder of TRX, a leading global brand in physical training and the industry leader in functional fitness. Randy knows what it takes to go from Zero to One, taking TRX from a bootstrap startup to a high growth consumer brand with 10…

July 20, 2022

Killer Growth Strategies for Veteran-Owned CPG Brands with Dr. James Richardson, Author of Ramping Your Brand: How To Ride The Killer CPG Growth Curve

Today on the show, I’m joined by Dr. James Richardson, author of the book, Ramping Your Brand: How To Ride The Killer CPG Growth Curve. Dr. Richardson comes from an academic background. He holds a PHD in Anthropology, bringing strong research and data to

July 13, 2022

Business Is A Contact Sport!

Stop hiding, start sparring, and validate who your perfect customer is! Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

July 12, 2022

FRAGO: Take Some Notes From The King of Pop

Are you an impersonator or an original? Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

July 6, 2022

How A Marine Veteran Built A Cigar Rolling Empire with Joey Mac Dizon, Chief Smoking Officer at The Mobile Cigar Lounge

You’re in for a treat today as I chop it up with The Pipe Smoking Panda and fellow Marine, Joey Mac Dizon, Founder of the Mobile Cigar Lounge, a badass veteran-owned business that provides a luxurious mobile cigar experience for weddings, private parties, and local festivals.

June 22, 2022

Building A Veteran-Owned CPG Brand From The Ground Up with Paula and Lawrence Shaw, Founders of Cured Leaves Tea Co.

Today on DWB, I’m joined by my clients, Paula and Lawrence Shaw. The owners of Cured Leaves Tea Company, a specialty tea company. Paula and Lawrence share what led them to start the company, how they're thinking about growth, and some of the different strategies I have them implementing.

June 21, 2022

FRAGO: Be A Pain Killer

A short story about being a Painkiller.... Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com

June 15, 2022

Behind-The-Scenes Of Launching Digital Products with Army Veteran & Fellow Podcaster Tony Nash, Host of The Got Your Six Podcast

Today I’m joined by Army Veteran Tony Nash, host of the Got Your Six Podcast, where he brings together current service members and veteran high performers to share their methods, strategies, and ideas delivered in an informative way and, most importantly, actionable ways that will help you lead you…