Episodes - Page 4 | Dog Whistle Branding

June 8, 2022

What Veteran Entrepreneurs Can Learn From Trader Joe’s

Bill and I catch up, then discuss how Trader Joe’s has survived and thrived for over forty years.

June 1, 2022

Fueling American Greatness Through Performance, Nutrition, and The Best Tasting Protein Bar Period with Alex Witt, Founder of Battle Bars & 104010 Fitness

Today on DWB, I’m joined by serial entrepreneur and Navy Veteran Alex Witt, Founder & CEO of Battle Bars, a CPG company that sells High Protein, Non-GMO, Gluten Free Premium Protein Bars Made in the USA.

May 19, 2022

Lessons Learned From the Front of Lines of Consumer Packaged Goods (CPG) with Abraham Kamarck, Founder & CEO of True Made Foods

Today on DWB, I’m joined by Abe Kamarck, Navy Veteran and Founder of True Made Foods, a cpg company that produces a full line of condiments and sauces with no added sugar or artificial ingredients, including their flagship sugar free ketchup and barbecue sauce.

May 11, 2022

What It Takes To Build An E-Commerce Brand From Zero To One with Navy Veteran and Inc. 500 CEO David Hunt, Founder of Crossrope

On today’s show, Bill and I are joined by David Hunt, A Navy Veteran and Founder of CrossRope, a fitness company that sells weighted jump ropes to help users pursue their fitness goals. Founded in 2012, David bootstrapped CrossRope into one of the Inc. 50

May 4, 2022

Positioning Won’t Help If There’s No Demand

Today on DWB, I share some more thoughts on positioning, and why I believe no amount of positioning will help if there’s no demand for what you’re offering. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebrandi

April 27, 2022

Are You Positioning Your Company as a Vitamin or a Painkiller?

Today on DWB, Bill and I discuss the difference between positioning your company as a vitamin versus a painkiller. A Vitamin is nice to have, your perfect customers will be alright without it, unlike a Painkiller, which provides instant relief and gratification to pain, your perfect customer is mor…

April 20, 2022

Stop Watching & Reading Hustle Porn (You Know Who You Are!)

Today, Bill and I riff on Hustle Porn, and why taking advice from so many of today’s “Pop culture thought leaders” is a waste of time, especially for veteran entrepreneurs. Pre-order my book, “Black Veteran Entrepreneur: Validate Your Business Model, Build Your Brand, and Step Into Your Greatne…

April 13, 2022

Startup Marketing Fundamentals with Don Faul, CEO At Athos and Operating Partner at Unusual Ventures

Today on DWB, I sat down with Don Faul, CEO at Athos, a next-generation sports performance technology company that supports professional and collegiate sports teams and the Department of Defense. Don’s also an Operating Partner at Unusual Ventures, a seed-stage venture capital offering hands-on sup…

April 6, 2022

Positioning Eats Strategy For Breakfast with Arielle Jackson, Marketer-In-Residence at First Round Capital

I’m joined by Arielle Jackson, Marketer-in-Residence at First Round Capital, a venture capital firm that provides seed-stage funding to technology startups. Arielle specializes in product marketing and positioning, with a background that includes, Google, Square, and various other tech startups.

March 30, 2022

The Benefits of Leveraging Culture To Differentiate Your Product with Antone Aku, Founder of Voyager Cold Brew

Today on the show, I’m joined by my brother from another mother, Antone Aku, Founder of Voyager Cold Brew, a cold brew coffee company that sells 100% Hawaiian Single Origin Cold Brew. On the show, Antone and I discuss Voyager's growth, as well as their rebrand, thanks to Drew O’Brien from the Desig…

March 23, 2022

Riches Are In The Niches with Marine Veteran Juan Pablo Osorio, Founder of Alpha Co. Marketing & Media and Category King of Bilingual Digital Marketing

Today on the show, I’m joined by Juan Pablo Osorio, a fellow Devil Dog and bootstrapped entrepreneur, who runs Alpha Co. Marketing & Media, A Houston based marketing agency that’s the category king of bilingual digital marketing. Juan breaks down the importance of having a sales process that compli…

March 16, 2022

“Ready, Launch, Brand: The Lean Marketing Guide For Startups” with Orly Zeewy, Author and Brand Architect

Today on the show, I’m joined by Orly Zeewy, “Author of Read, Launch, Brand: The Lean Marketing Guide For Startups.” Orly is a brand architect who works with founders to uncover their brand’s DNA. Orly and I discuss how to build a lean marketing plan and and brand that drives revenue, without all …

March 9, 2022

How-To Convert Prospects Into Paying Customers With A Customer Activation Cycle

Implementing a marketing plan without a Customer Activation Cycle (CAC), is the equivalent of catching a fish and not knowing what you’re going to do with it. On today’s episode I share IRONBOUND’s CAC and how to build and improve your own. Add me on

March 2, 2022

How-To Punch Above Your Weight & Build A Multi-Million Dollar Brand

One of the benefits of having this platform is an opportunity to share it with my mentor and business coach, Bill Watkins, Founder of The Lions Pride. On today’s show, Bill shares his five principles for punching above your weight and building a multi-mi

Feb. 23, 2022

Scaling Your Perfect Customer by Identifying Your Dream One-Hundred with Erick Bakey, Founder of Combat Imagineer

Bill and I invited Eric Bakey back on the podcasts, in order to discuss the Dream 100, a business strategy utilized to attract and work with one-hundred of your dream clients. Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/

Feb. 9, 2022

Avoiding The Fluff and Driving Revenue with Ian Folau, CEO of ClearMix

I sat down with Ian Folau, An Army Veteran and CEO of ClearMix, a tech start-up that produces branded video content for companies through the internet. Ian embodies my philosophy that “Business is A Contact Sport,” and if you want to learn from a master h

Feb. 2, 2022

Create A Simplified Marketing Plan By Following The Rule of 3

I discuss the rule of 3, a simplified approach to developing and executing on a cohesive marketing strategy. Add me on Linkedin: https://www.linkedin.com/in/iron-mike-steadman-3387586a/ Be sure to subscribe to the Dog Whistle Brand Newsletter on Su

Jan. 26, 2022

Stop Wasting Time On Your Website

Bill and I discuss websites, and why it’s a mistake for veteran-owned businesses to focus more on building their website than they are at dialing in their branding and driving revenue with their perfect customer. Add me on Linkedin: https://www.linked

Jan. 19, 2022

Behind the Brand with IRONBOUND Founder, “IRON” Mike Steadman, and our New Head of Growth, Erica Rajchel

I decided to invite you behind the scenes of IRONBOUND Media, as I think through our own branding, and sandbox strategy, i.e. where I hope to see us in the next 3-5 years. I’m joined by our new Head of Growth, Erica Rajchel Add me on Linkedin: https://

Jan. 12, 2022

How-To Create A Visual Brand Identity That Drives Revenue with Drew O’Brien, Founder & Creative Director of The Design Company

I’m joined by Drew O’Brien, Founder and Creative Director of the Design Company, a full service branding agency that leads with creativity and helps bring their clients more clients. I invited Drew on the show to share his insights on creating a brand ide

Jan. 5, 2022

Creating A New Category of Performance Shovels for the Overland Community with Susan Pieper, Founder of DMOS Collective

I’m joined by Susan Pieper, Founder of DMOS Collective, an American manufacturing company that produces well-designed, virtually indestructible, and portable badass performance shovels. Learn more about DMOS by visiting their website: https://dmoscoll

Dec. 30, 2021

The Importance of Market Based Feedback with US Navy Riverine Officer Mike Taylor, Co-Founder of Beaverfit USA

I’m joined by I’m joined by fellow Naval Academy Graduate, US Navy Riverine Officer, and Entrepreneur, Mike Taylor, Co-Founder of BeaverFit USA, a company that designs, manufactures, and distributes unique fitness equipment, tactical/operational tools, an

Dec. 22, 2021

Selling High Quality Air-Filled Scope Cases and Gun Covers with Founder, Blaine Tompkins

Today I am joined by Blaine Tompkins, Founder and CEO of Air Armor Tech, a company that sells inflatable, military grade gun cases and scope covers, filled with Air. Blaine is a former Air Force Pilot turned entrepreneur and is one of my cohort members in

Dec. 15, 2021

Acquiring Your First 100 Customers with Brendan Aronson, Co-Founder of Paintru

I'm joined by fellow Marine and Naval Academy graduate Brendan Aronson, Co-Founder of Paintru, a startup that makes it simple to turn your cherished photos and memories into a custom hand-painted work of art. We discuss Paintru’s initial Go-To Market Stra