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Today you are in for another treat, as I’m joined by none other than April Dunford, World-renowned Positioning Badass and Author of the book, “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.” April is one of the most sought-after positioning experts in the world, positioning well over 200+ tech products and counting. April and I talk through how to actually do “positioning” and address many of the misconceptions about the process and the importance of it.
Today you are in for another treat, as I’m joined by none other than April Dunford, World-renowned Positioning Badass and Author of the book, “Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It.” April is one of the most sought-after positioning experts in the world, positioning well over 200+ tech products and counting. April and I talk through how to actually do “positioning” and address many of the misconceptions about the process and the importance of it.
Before you hear from April and I, I want to encourage you to purchase my first book, “Black Veteran Entrepreneur: Validate Your Business Model, Build Your Brand, and Step Into Greatness,” available on Amazon at the link in the show notes.
Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com
Order my book, “Black Veteran Entrepreneur” here: https://amzn.to/3gme7kg
Checkout April’s book here: https://amzn.to/3x4sJd4
