Keeping You In The Fight And Not Face Down In A Rice Paddy!
Dog Whistle Branding

Weekly Tac-planning on marketing, brand strategy, and category design for early & growth stage veteran-owned small businesses.

Recent Episodes

May 15, 2024

What To Do When Design Is The Bottleneck

What happens when design is the bottleneck? You came up with a great business idea, maybe even raised some capital for it, and then decided to hire an outside design agency, like ours at The MisFits, to build your brand iden…
May 8, 2024

Lean Marketing: More Leads, More Profit, Less Marketing with Allan Dib, Author of Lean Marketing & The One-Page Marketing Plan

When I first took the leap into entrepreneurship full-time, back in 2018, one of the first books I recommended was Allan Dib's, The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd. In …
April 24, 2024

Killer Creative with Robert Mains, CMO at Guardian Revial & CEO of Rebel Victory Media

How do you drive traffic to your website? I know this is a question that I’ve been pondering lately as we continue to grow the MisFits and think of ways to help our clients. One way is through Killer Creative, badass videos,…
March 27, 2024

Innovate or Die

The moment you start to get comfortable and complacent, you’re already dead; you just don’t realize it yet. Be sure to subscribe to the Dog Whistle Brand Newsletter on Substack here: www.dogwhistlebranding.com Order my book,…
March 20, 2024

You Are Not Serious People

If you’re afraid to invest in your brand, in the words of Logan Roy from the HBO show Succession, You are not serious people. I’m all about staying lean, driving sales, and maximizing profitability. I’m a bootstrapper and pr…
March 6, 2024

Killer Video Storytelling with Sean Bell, Founder of Loud Media

Drew and I chop it up with fellow veterans and video storyteller extraordinaire Sean Bell, Founder of Loud Media, which helps brands tell epic stories through video content. On the show, Sean shares how he thinks about stor…

Recent Blog Posts

The Dog Whistle Branding Playbook

The Dog Whistle Branding Playbook For Veteran Small Businesses to drive revenue by engaging with their perfect customers, they need learn the ins and outs of Dog Whistle Branding, so they know how to attract and communicate with them. Imagine if t…